7 Ways We Help You To Invest

Please note this blog post was published over 12 months ago and so may not include the most up-to-date information, for example where regulation around investing has changed.

7 Ways We Help You To Invest

True Potential Investor gives you the freedom and control to invest your way. Our aim is to revolutionise the way people invest, by using modern technology that is simple, effective and unique. Whether it is a pension or a Stocks & Shares ISA, you’ll find that we work hard to ensure you have a good investing experience.

Here’s a look at some of the ways we help you to invest.

1. You have control

Our investment process puts you in control, with our impulseSave® technology allowing you to track your performance and top up anywhere, anytime.

You can start investing from just £50, and then top up from as little as £1 on-the-go. You’ll start by setting your goal, and can then choose factors such as risk. By putting you in control, investing can work for you, the way you want it to.

2. Your risk is diversified

With our True Potential Portfolios, we invented a process called Advanced Diversification. This involves a blend of tried and tested multi-asset investment strategies that find opportunities for growth.

This diversified and long-term strategy could help you to navigate market volatility in our changing world.

3. You benefit from our world class partners

Our Advanced Diversification process involves working with world class partners to construct the right funds for your risk profile. We work with UBS, Allianz, Goldman Sachs Asset Management, Columbia Threadneedle, Schroders, SEI, Close Brothers, and 7IM.

4. You benefit from innovative technology

Innovation is at the heart of what we do. We’ve won several awards for our impulseSave® technology, including Consumer Technology Of The Year by the National Technology Awards.

impulseSave® helps to turn spenders into investors. Whether it is through your smartphone, tablet, or desktop, you are able to regularly review your investments against your goals, and top up easily and quickly to close any savings gap.

5. You close the savings gap

We are leading the campaign to close Britain’s Savings Gap. Since August 2013 we have surveyed 22,000 people to learn more about attitudes to saving. We have found that only a minority of savers will have enough funds for a comfortable retirement, by their own definition.

6. You learn

As part of our mission to close the Savings Gap, we partnered with the Open University to create the True Potential Centre for the Public Understanding of Finance.

We help people by providing free personal finance courses. These have proved to be immensely popular with more than 160,000 registrations. Courses include Managing My Money, Managing My Investments and Managing My Financial Journey.

Through our educational efforts, we are helping people realise the importance of saving and investing.

7. You are investing with a successful company

True Potential has been named the European Business Of The Year 2017, finishing above 33,000 other businesses across the continent. This reflects the hard work and achievements we’ve had over the past year.

Our 2016 Annual Report highlighted £2 billion invested in the True Potential Portfolios, with 365% growth in True Potential Investor users.

Through our continued hard work, we aim to bring you further investment successes.

To learn more about True Potential, follow us on Twitter and Facebook.

With investing, your capital is at risk. Investments can fluctuate in value and you may get back less than you invest. Past performance is not a guide to future performance. Tax rules can change at any time. This blog is not personal financial advice.

Personal Finance