A Helpful Guide to ISAs
Please note this blog post was published over 12 months ago and so may not include the most up-to-date information, for example where regulation around investing has changed.

With the current savings economy, people aren’t always sure where to turn for the best place to store away their hard earned cash. Cash savings accounts have been hit hard with interest rate cuts and Cash ISAs have also seen poor returns with the best rate today at 1.1% for an easy access account.
Although Cash ISAs are popular, many are still unaware of the benefits of opening a Stocks & Shares ISA. With this in mind, we created an in-depth, easy to understand guide to ISAs to help educate the UK about this form of investing that will explain how they work and what the differences are between each type.
Types of ISA
In the guide, you’ll learn about the different ISA types that are currently on the market and those that are due next year, such as:
- Stocks & Shares ISAs
- Cash ISAs
- Innovative ISAs
- Junior ISAs
- Help to Buy ISAs
- Lifetime ISA
For those of you who may be new to ISAs, you’ll learn about what an ISA is, how you can invest in one and the pros and cons of the two main types, Stocks & Shares and Cash ISAs. For those who have been introduced to these products before, you will discover how to transfer your ISA, how to withdraw from one and the tax benefits that come with owning one of these financial products.
There is a great lack of education currently available about ISAs which we find astonishing, considering they’re one of the most popular ways to save and fund your future. Hopefully this guide will answer any questions that you have on ISAs and assist you in your decision to whether you should open one and if so, which type.
Download Our ISA Guide
If you have any other questions, our support team is on hand 8am – 8pm weekdays to help, just call us on 0800 046 8007.