impulseSave®: Helping you achieve your financial goals in 2019/20

Please note this blog post was published over 12 months ago and so may not include the most up-to-date information, for example where regulation around investing has changed.

impulseSave®: Helping you achieve your financial goals in 2019/20

By setting financial goals you can do more with your money, and there’s no time like the present to fire up your investments! Finish 2019 strong and begin 2020 with a disciplined investment plan that will set on track to your future aspirations.

It’s worth considering how small changes to everyday habits can move you closer to achieving your financial goals. Spending on impulse is one such habit that if changed could make a considerable difference to your finances.

How much does it cost you?

It’s something we do every day, from the chocolate bar at the till to the takeaway after work, as a nation, our appetite for spending on impulse is huge. Recent research published in the Independent shows the scale of our spending.

  • The typical UK adult spends £198.87 on impulse purchases every month.
  • The estimated lifetime bill of impulse spending is £143,902, including £18,393 on fashion and £17,807 on food.
  • The typical UK adult makes 6,512 unplanned purchases across their lifetime.

With all of those purchases clearly adding up, limiting spending on impulse in favour of investing on impulse seems a significantly better way of improving your financial position.

That’s where impulseSave® could help.

impulseSave® is our unique and easy to use technology that empowers you to conveniently invest small amounts that you may have otherwise spent on impulse. It offers a great alternative to the everyday spending that adds up to so much over the year.

With just a couple of clicks you can add as little as £1 to any of your True Potential Investor accounts, helping you move closer to achieving your financial goals for 2019.

If you invested £200 each month via impulseSave® instead of spending on impulse, it could grow to be worth over £29,000 in 10 years, moving you closer to achieving your financial goals.

That’s based on a 5% annual return and includes typical fee’s of 1.16%. Of course, your actual returns could be higher or lower depending on how investments perform over the period.

How do I get started?

Before you can get started with impulseSave® you’ll need to have an account with True Potential Investor. You can open one with a debit card from just £1, or by transferring an ISA or pension in from elsewhere, click here for more information.

Once your account is up and running follow the three simple steps below to get investing.

  1. Download the True Potential App from the app store.
  2. Choose the ISA, pension or general investment account you want to top up.
  3. Top up on impulse from as little as a £1.

Start improving your financial position today with impulseSave®.


With investing, your capital is at risk. Investments can fluctuate in value and you may get back less than you invest. Past performance is not a guide to future performance. Tax rules can change at any time. This blog is not personal financial advice.