About True Potential.
Our mission is to help people across the UK do more with their money by providing expert financial advice, exclusive investments, dedicated support, and award-winning technology.
Date last reviewed: March 26th, 2024
True Potential are trustedby more than 517,000 investors.
£30 billion investedon the True Potential Platform.
Why choose
True Potential?
We launched True Potential in 2007 to bring our vision of Hybrid Advice to the UK. We believe that a combination of personal financial advice and market-leading technology is the best way to help people reach their financial goals.
Our approach blends the best in qualified and regulated financial advice with technology that gives you the power of an expert investor in the palm of your hand. Once we’ve set up your personal financial plan, you can track every aspect of it online and by app. If you ever want to make a change, add some money or make a withdrawal, it’s only a few taps away. Plus, whenever you have a question our friendly Relationship Management Team are here for you.
With over 512,00 clients and a decade of success, we’re experts in helping people do more with their money. Whether it’s planning for retirement, investing for growth or simply taking control of your finances, we’ve got the expertise to help.
Our awards.
We are proud to have been recognised with a series of major industry awards over the past few years.
Meet our team.
Ready to do more with your money?
If you’d like to find out if our service is right for you and how we can help you do more with your money, please get in touch. There’s no obligation and our friendly team will talk you through your options. Alternatively, you can begin your investment journey yourself using the ‘start investing’ button below.
Call us on 0191 625 0350
Start investingWith investing your capital is at risk. Investments can fluctuate in value and you could get back less than you invest.
Brought to you by True Potential Investments LLP.
True Potential Investments LLP is authorised and regulated by the Financial Conduct Authority,
FRN 527444. www.fca.org.uk
Registered in England and Wales as a Limited Liability Partnership No. OC356611.