Meet the True Potential Investor Team: Christopher Day

Please note this blog post was published over 12 months ago and so may not include the most up-to-date information, for example where regulation around investing has changed.

Christopher Day is the User Experience Designer for, responsible for ensuring the website is user friendly and as clear as possible.

Tell us about your role in the re-development of

As a User Experience designer, it has been my duty to make sure the client finds the experience of using True Potential Investor as positive, easy to understand, and as visually pleasing as possible.

What makes True Potential Investor innovative?

True Potential Investor allows you to track, top-up and manage your investments anywhere, anytime, across multiple platforms, really allowing you to stay on top of your investments.

When setting up your account, True Potential Investor gives you honest and realistic feedback as to how much you can afford, and realistic projections at the end of your investment goal.

What are you most proud of with the new project?

From a User Experience perspective, there’s more clarity about which portfolio a client may be suitable for and why. The number of clients completing the process from start/finish with positive feedback has greatly increased

What are the most important things to consider for first time investors?

Start young – Whatever it is you’re investing for, even if it is just a little amount each month, you can always increase this easily using the True Potential Investor platform.

Set realistic targets and stick to them where possible – you’ll be surprised at how much you can accumulate over a period of time.

Remember, there are tax advantages of investing with a True Potential Stocks & Shares ISA or Pension. Keep on top of your investments – This can be easily done through True Potential Investor’s mobile app and web platforms.

What are you most excited about for the future of True Potential Investor?

Working on our industry-first multiple platform software to deliver the best possible experience for the client. I’m looking forward to constantly developing the True Potential Investor brand further.

With investing, your capital is at risk. Investments can fluctuate in value and you may get back less than you invest. Past performance is not a guide to future performance. Tax rules can change at any time. This blog is not personal financial advice.

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